The Wholesome Table Rockwell Branch
The Wholesome Table’s third branch is located within Rockwell’s Powerplant Mall. Serving a clientele with a discerning taste, the details and feel of this branch needed to step up a notch.
Taking our cues from the previous branch, how can we evolve the brand?
Working with Craftsmith Guild, we conceptualized this as having a more intimate experience. We also introduced new elements like the wood sidings and touches of color, while still staying with the modern farm aesthetic. Since we were deep within the mall, we gave it a more moody ambiance and to contrast the busy and vibrant mall outside.