RESTAURANT DESIGN

The Wholesome Table Rockwell Branch

The Wholesome Table’s third branch is located within Rockwell’s Powerplant Mall. Serving a clientele with a discerning taste, the details and feel of this branch needed to step up a notch.

POLYGON Project The Wholesome Table Rockwell
Challenge
  1. How should this branch express itself to show the company’s growth, but not deviate too far?
  2. What are new experiences this branch can offer and a look to compliment the mall’s aesthetic?
POLYGON Project The Wholesome Table Rockwell
POLYGON Project The Wholesome Table Rockwell
POLYGON Project The Wholesome Table Rockwell
The Process

Taking our cues from the previous branch, how can we evolve the brand?

Working with Craftsmith Guild, we conceptualized this as having a more intimate experience. We also introduced new elements like the wood sidings and touches of color, while still staying with the modern farm aesthetic. Since we were deep within the mall, we gave it a more moody ambiance and to contrast the busy and vibrant mall outside.

Project Information

Program: Restaurant serving premium organic food

Location: Makati City

Year Completed: 2017

Size: 207 sqm.

Client: The Wholesome table

Design Team: Marianne Wong, Zarah Eco, Tim Wong

Partners: Craftsmith Guild, GSnP

Photo: Kitty Bunag

Does your space need to evolve?