In 2014, a restaurant called The Wholesome Table introduced organic food to the mainstream market of Metro Manila. Their first branch in BGC was the proof of concept that people were looking for a healthier alternative to casual dining.
We started eating healthier (not kidding). Being exposed to the Wholesome Table actually made us more conscious. So from here we understood what they wanted to offer.
Working with Craftsmith Guild (who conceptualized the first branch), we were able to identify the palette that made the brand distinct. From their we organized these elements into a coherent design language, and that allowed this branch to stand alone while still being part of the story.
Working with the management team, we were able to identify bottle necks from the previous restaurant and made improvements to this one. The information we gathered set the standard for future branches.
The concept was a farm ambiance to compliment the freshness of the ingredients, and add emphasis to organic food. The success of the first branch paved their path to growth.
A consistent design language makes the restaurant easily recognizable, not to mention they serve really good food. Our challenge for every new site is to stay within the narrative while pushing details to keep the brand fresh.
Learn more about The Wholesome Table: http://www.thewholesometable.com/
Solution: Architectural Design
Program: Restaurant serving premium organic food
Location: Makati City
Year: 2014
Size: 180 sqm.
Client: The Wholesome Table
Design Team: Marianne Wong, Zarah Eco, Tim Wong
Partners: Craftsmith Guild, GSnP
Photos: Kitty Bunag
