Our client had been dreaming of starting her own restaurant and this was her first venture into the business. Armed with inspiration from a trip in New York, and a heart full of passion for cooking, she asked us to set out on a journey with her.
We started by understanding the food she wanted to serve and how she it will be presented (needless to say, this involved delightful tasting sessions). In designing restaurant, the environment should always frame the food.
The inspiration from the restaurant wasn’t obvious at first, but through the design process it felt like a really quaint alley. So we went forward with that concept, and together with Craftsmith Guild, created this urban and grungy setting, enveloped by a warm ambiance.
Having a branding consultant in Ssowell early in the process was helpful in crafting a seamless experience from her media channels, menu, and her physical space.
We love how small spaces allow concepts to be tested, but this also means decisions and elements need to be deliberate. As a first venture, the design should have established parts for recognition, but also have flexibility for the brand to explore possibilities. Spoon’s design was a compliment to their comfort food, the unified language from the menu, to the service, to the space provides a truly holistic experience with much room to grow.
Solution: Architectural Design
Program: Restaurant serving comfort food inspired from Filipino and American cuisine
Location: Parañaque City
Year Completed: 2015
Size: 60 sqm.
Client: Spoon Eat + Drink
Design Team: Tim Wong, Marianne Wong, Zarah Eco
Partners: Craftsmith Guild, Ssowell
Photos: Mitsuko Kubota (Above) Kitty Bunag (Right)
