RESTAURANT DESIGN
The Wholesome Table Rockwell Branch
The Wholesome Table’s third branch is located within Rockwell’s Powerplant Mall. Serving a clientele with a discerning taste, the details and feel of this branch needed to step up a notch.
Challenge
- How should this branch express itself to show the company’s growth, but not deviate too far?
- What are new experiences this branch can offer and a look to compliment the mall’s aesthetic?
The Process
Taking our cues from the previous branch, how can we evolve the brand?
Working with Craftsmith Guild, we conceptualized this as having a more intimate experience. We also introduced new elements like the wood sidings and touches of color, while still staying with the modern farm aesthetic. Since we were deep within the mall, we gave it a more moody ambiance and to contrast the busy and vibrant mall outside.
Project Information
Solution: Architectural Design
Program: Restaurant serving premium organic food
Location: Makati City
Year Completed: 2017
Size: 207 sqm.
Client: The Wholesome table
Design Team: Marianne Wong, Zarah Eco, Tim Wong
Partners: Craftsmith Guild, GSnP
Photo: Kitty Bunag